A mobile app earns its cost when the next action happens on the move — field staff, repeat customer habits, or push-driven workflows.
Strong reasons to go mobile
- Work happens away from a desk
- Push notifications drive critical follow-through
- Camera, location, or offline use is part of the job
- Customers return often enough to justify install friction
When a responsive web app is enough
If most work is at a desk, install rates will be low, or the first release is still finding product fit, a solid web app usually wins on speed and cost.